American Cancer Society announces fourth annual ‘Real Men Wear Pink’ campaign


Local leaders will raise awareness and funds in the fight to end breast cancer

In the sixth year in Detroit, over 50 men will unite to fight breast cancer with the American Cancer Society through participation in the Real Men Wear Pink campaign. Throughout October, Real Men Wear Pink participants will encourage community members to take action in the fight against breast cancer.

“In addition to wearing pink and raising awareness about breast cancer, these men will be raising funds to help the American Cancer Society attack cancer from every angle and save more lives from breast cancer,” said Amy Howard, Senior Community Development Manager for the American Cancer Society. “Funds raised help us save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support.”

Each Real Men Wear Pink participant accepts a fundraising challenge and will compete to be the top fundraiser among his peers by the end of the campaign.

“No one should have to face a breast cancer diagnosis alone,” said Brendan Russow, VP of Chapp Oil, New Boston, MI . “That’s why I joined the American Cancer Society in support of their lifesaving work by participating in the Real Men Wear Pink campaign for my fifth year. This is a cause I personally believe in as my mother, Justine, is breast cancer survivor, and I’m committed to raising awareness and funds for the American Cancer Society’s efforts.” We are in our fifth year, so we know how to do it! We make it fun and get the community involved. We start early by fundraising on online and selling pink ribbons in our gas station in New Boston, but this year we have a new design for our t-shirts that will be sold at our event on October 16. We serve the community and we are making a difference with every dollar raised. We are also hosting our 5th annual breast cancer fundraiser at Iron Mikes Tavern (22900 Waltz Rd, New Boston) on October 16 from 1-6pm, check us out and come join us. We are doing this in a covid-friendly environment but also keeping it fun, thanks to my campaign manager Rebecca Chapp (cousin-n-law to Brendan).

According to the American Cancer Society Cancer Facts & Figures 2021, an estimated 284,200 women in the United States will be diagnosed with breast cancer, and an estimated 44,130 will die from the disease this year. Breast cancer is the second leading cause of cancer death in women, and it is the most common cancer diagnosed in women other than skin cancer.

“Our community can make a huge impact in the breast cancer cause,” said Amy Howard, Senior Community Development Manager for the American Cancer Society. “We are grateful to our Real Men Wear Pink participants for lending their voices to this cause and fighting for everyone affected by breast cancer, especially during this time with Covid-19.

For more information about breast cancer or the Real Men Wear Pink campaign in Southeast MI-Detroit call 1-800-227-2345.

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