Local fundraiser supports American Cancer Society’s fourth annual ‘Real Men Wear Pink’ campaign

Posted by The Huron Hub
Sept. 23, 2020

In the fifth year in Detroit, over 50 men will unite to fight breast cancer with
the American Cancer Society through participation in the Real Men Wear Pink campaign.
Throughout October, Real Men Wear Pink participants will encourage community members to
take action in the fight against breast cancer.

“In addition to wearing pink and raising awareness about breast cancer, these men will be
raising funds to help the American Cancer Society attack cancer from every angle and save
more lives from breast cancer,” said Amy Howard, Senior Community Development
Manager for the American Cancer Society. “Funds raised help us save lives from breast cancer
through early detection and prevention, innovative breast cancer research, and patient

Each Real Men Wear Pink participant accepts a fundraising challenge and will compete to be
the top fundraiser among his peers by the end of the campaign.

“No one should have to face a breast cancer diagnosis alone,” said Brendan Russow, VP of
Chapp Oil, New Boston, MI . “That’s why I joined the American Cancer Society in support of
their lifesaving work by participating in the Real Men Wear Pink campaign for my third year. This is a cause I personally believe in as my mother, Justine, is breast cancer survivor, and I’m
committed to raising awareness and funds for the American Cancer Society’s efforts.” We are in
our third year, so we know how to do it! We make it fun and get the community involved. We
start early by selling pink ribbons in our gas station in New Boston, but this year we have a way
for t-shirts to be ordered through http://letloverule.com/chappoilevents/shop/home (part of
the proceeds go to ACS). This year’s tagline for us is “Hauling Gas and Kicking Ass!” That’s what
we do best! We serve the community and we are making a difference with every dollar raised.
We are also hosting our 3rd annual breast cancer fundraiser at Iron Mikes Tavern (22900 Waltz
Rd, New Boston) on September 26 from 1-6pm. We are doing this in a covid-friendly
environment but also keeping it fun, thanks to my campaign manager Rebecca Chapp,”
(cousin-n-law to Brendan).

According to the American Cancer Society Cancer Facts & Figures 2020, an estimated 276,480
women in the United States will be diagnosed with breast cancer, and an estimated 42,170 will
die from the disease this year. Breast cancer is the second leading cause of cancer death in
women, and it is the most common cancer diagnosed in women other than skin cancer.

“Our community can make a huge impact in the breast cancer cause,” said Amy Howard,
Senior Community Development Manager for the American Cancer Society. “We are grateful
to our Real Men Wear Pink participants for lending their voices to this cause and fighting for
everyone affected by breast cancer, especially during this time with Covid-19. ACS is projecting
a 50% decline in funding for cancer research so getting men involved will help us streamline
funds and make an impact now more than ever.

For more information about breast cancer or the Real Men Wear Pink campaign in Southeast
MI-Detroit call 1-800-227-2345.



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